With Shockwave content, you can move beyond the confines of html to provide an immersive and interactive web experience. A web experience that is so compelling, web users are motivated to not only visit your site, but to come back often and spread the word about it—thus, driving traffic to your site via word of mouth, a process known as viral marketing. Spreading the word is very important since, according to a study by Jupiter Communications, 57% of what drives consumer traffic to Web sites is viral marketing.
Key Shockwave Facts:
Shockwave is...
| The most engaging interactive multimedia content on the Web |
| Immediately viewable by the majority of web users: Over 120 million have Shockwave Player installed |
| A secure environment in which you can build your e-commerce applications (Shockwave supports CGI get/post, https, XML, etc.) |
| Freely available for download from www.macromedia.com |
| Pre-installed on all new PCs and Macintosh computers |
| Freely licensable for distribution on CD-ROMs and corporate Intranets |
| Authored with Director: The industry's leading multimedia development application |
Whether you're trying to build brand identity, sell products, support customers, or educate the masses, Shockwave content delivers results that can be measured in increased traffic, sales, retention time, and return rates. Web sites use Shockwave content for interactive product demos, e-merchandising applications, games, music, multi-user interplay, rich-media chat and more. All Shockwave content is created with Macromedia Director and viewed on the Web with Shockwave Player; one of the most widely distributed pieces of software on the Internet.
Shockwave content is viewed on the Web from within all popular browsers (Netscape, IE, AOL) using a Web technology called, Shockwave Player. Introduced by Macromedia in 1995, Shockwave Player is free, easily accessible, and widely distributed. Shockwave Player is backwards compatible, ensuring that content created in earlier versions of Director can be readily viewed with the most current version of Shockwave Player. Shockwave Player enables developers to provide media-rich Web content regardless of Internet connection speed, and ensures that content is viewed with identical performance and features on both Windows and Macintosh operating ystems, and on browsers including Internet Explorer, Netscape Navigator, and AOL.
Currently, over 120 million users have Shockwave Player installed, and approximately 200,000 people install Shockwave Player daily.
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